As an entrepreneur who wrote the book on whatever you’re an expert in, you understand that it takes more than just writing the book and placing it on your website to make people buy it. There’s more to this book marketing thing, which leads me to this post.
I received an email the other week from an author client asking if trade journals were still being read and if they are a worthwhile media outlet to present story ideas.
Since launching my own podcast, Conversations on Communications, it’s been interesting because I’m now starting to get pitched by publicists, PR professionals and other authors and entrepreneurs asking to be a guest on my show.
What makes this even more interesting is that I teach and coach authors, entrepreneurs and nonprofits on how to get awareness and publicity for their book, their cause or their business. I feel like I’ve pulled back the curtain and can see and experience how others are doing it. The research, insights and perspectives are invaluable. And now I can share more with you.
Podcast: Play in new window | Download
Subscribe: Android |
“Fifteen years is coming one way or the other, and you can either be doing what you’re doing now or you can be doing what you want to do.”
That message hit speaker and author, Kent Julian, square between the eyes several years ago when talking with a mentor.
Within three years after starting his own business, Kent was able to quit his full-time job and replace his income doing what he loves.
Among the many words of wisdom Kent shares with us on this episode of Conversations on Communications are “sticktuitiveness,” “free serving versus fee serving,” and overcoming challenges in life and in your business.
That book is out or almost out. My question now is what else are you doing to amplify your message, generate leads to your coaching or consulting business, or drive more sales of your book?
Here’s an example of how Cardiff D. Hall, author of Tide Turners, is doing just that. He’s launching a free Kids Summer Sizzler program to help teach kids about entrepreneurship. The program is set up so parents go through the program with their child.
How is he doing this? Check out the following post by Cardiff and then ask yourself, “What can I do to amplify my book and business?”
“Are other writers competition for me?” Some heated debates can arise when it comes to this question. Authors and other writers need to connect with other people, just like anyone else does. Before they connect with others in their field, though, they want to know if their peers are to be treated as friends or enemies.
Are other authors competition?
Some say there’s only so much to go around. People tend to split into two camps on this. One school of thought thinks that yes, indeed, other writers are the competition, that they are to be avoided and mistrusted. Guard your ideas, especially from other authors and from editors who might steal your ideas and your sales. Other writers are the enemy, this camp says.
I’d like to share a story about a call I recently had with a coaching client.
We were discussing the competitive analysis process he is going through for a new business idea. He mentioned that he had come across several other organizations doing similar work to what he has in mind.
I had the privilege of working with a gifted writer and strategist named Steve earlier in my career. He was a former reporter at the Chicago Tribune who was cut from that old-school cloth.
Steve always said what was on his mind, which most clients appreciated. But there were times when a few feathers got ruffled. Steve felt he always spoke the truth so it wasn’t his problem that some got bent out of shape.
I have a good friend in Chicago who is an editor of a monthly magazine. When we get together our conversation always ends up going down the PR, media, story path.
My first job in Chicago was with a small PR/communications agency. One day I was working with my supervisor on a campaign plan for a nonprofit client and she said something that has stuck with me throughout my career.
Six years ago I was stuck. I lacked the clarity and direction on where my business or career were going. I was frustrated.
I was busy working on the work, but I wasn’t working on myself or my business. Overwhelmed and stressed, I needed help.
I signed on with a coach. He pushed. Made me feel uncomfortable. Held me accountable.
Today, I have a clear path on where my business and career are going. It’s very different from where it was six years ago and my vision for my career is much more exciting. Helping people share their meaningful work in a meaningful way is the mantra I now live by.
It has taken (and still does) a lot of work, discipline, and a desire to change. Key phrase: A desire to change.