#45: Two Questions Every Author Needs to Answer [Podcast]

An interview with David Braughler of Braughler Books about self-publishing and book marketing

Two Questions Every Author Needs to Answer

You have a story to tell, but aren’t sure how to go about getting it into a book.

Figuring it out yourself is frustrating. There’s everything from copyediting, book marketing, to designing. When you look for help online, you don’t know who to trust or the best areas to invest your limited funds.

Enter David Braughler of Braughler Books.

David and his team work one-on-one with authors helping them publish a high-quality book by using a blend of traditional and digital printing methods, as well as electronic publishing and distribution.

David and his team guide every author through the process, ensuring that their finished book speaks to their readers.

#44: Highlighting Some of the Best Book Marketing Resources for Authors [Podcast]

Joel Kessel Shares His Insights in "Conversations on Communications"

Highlighting Some of the Best Book Marketing Resources for Authors

I developed a lengthy list of resources for authors to consider in this post here. It covers everything from Amazon’s algorithm and engagement through social media to search engine optimization and blogging, and much more.

In this podcast episode of Conversations on Communications, I highlight and discuss several of those resources. Keep in mind, just because a few activities may have worked for one author doesn’t mean they are going to work for you. Follow the game plan development approach as I outline in this post about frequently asked questions about book marketing, and be sure to follow the PESO model when it comes to the execution of activities.

#43: Know How To Engage Customers With Proven Marketing Communications Strategies [Podcast]

Joel Kessel Interviews Jason Janoski on "Conversations on Communications"

Know How To Engage Customers With Proven Marketing Communications Strategies

As an entrepreneur or business owner, you know marketing, communications and PR are important elements to the success of your organization.

There are so many ways to connect and engage. Digital marketing, marketing communications, content marketing, inbound marketing, outbound marketing, and the list of “marketing” goes on and on. How do we know which to use? Where do we start?

Best Book Marketing Resources For Authors

There are many, many online book marketing resources for authors. While it can take a lot of time to click around in search of what’s right for you, I’ve compiled a list to save you time and to remove some of the guesswork on what you should seriously consider no matter where you are on the development and execution of your plan and promotions.

Best Book Marketing Resources for Authors

#42: Answers To My Frequently Asked Questions About Book Marketing [Podcast]

Joel Kessel Shares His Insights in "Conversations on Communications"

book marketing faq ftr

book marketing faq

What should I include on my website? What goes into my press kit? How do I know which marketing communication activities to use?

These are some of the more common questions I receive from authors I’m helping. I know it can be overwhelming and frustrating. And you can’t invest thousands of dollars in an agency to do all of this for you.

In this episode of Conversations on Communications, I address these questions and more to help provide you with more clarity, direction and confidence knowing you’re going down the right path in your book marketing efforts.

Have a listen and let me know what other strategies have worked for you. I’d love to share it with our listeners.

#41: Crowdfunding: How Does It Fit Into Our Book Marketing Strategy? [Podcast]

Joel Kessel Interviews Ben Galley on "Conversations on Communications"

Crowdfunding How Does It Fit Into Our Book Marketing Strategy

Crowdfunding How Does It Fit Into Our Book Marketing Strategy 2

“So how do I know if crowdfunding is a smart option for me and my book?”

A common question.

In this episode of Conversations on Communications, I talk with Ben Galley, an award-winning fantasy author from Brighton, England. He’s been writing and self-publishing since 2010, and has 11 books under his belt, 8 of which are fantasy novels.

He’s also a self-publishing and book marketing consultant when he’s not dreaming up new lies to tell readers, helping fellow authors to publish and sell their books.

6 Frequently Asked Questions and Answers About Book Marketing

If you have never done any type of marketing for your book, whether it is in the outline stage, first draft stage, or finished manuscript, here are several questions you might be asking yourself.

6 Questions About Book Marketing

Should I have a website? Do I need one?

All authors need a website. Think about it. What do you usually do when you hear about something interesting and want to learn more?

Turn to Google.

And when people hear about you and your book and want to learn more, they will likely do the same.

Your website is typically the first place media, booksellers, readers and book reviewers will go to read and collect information about you and about your book.

It should be easy to navigate, have a clear message, clean layout, relevant information about yourself and your book, a link to your press kit, and an easy way for people to purchase your book.

How should I setup my author website?

There’s a phrase used in the start-up industry: Minimum viable product. It means what it says, what’s the minimum you need so people clearly “get it.”

10 Things About Book Marketing You May Not Know

Congratulations, you’ve written a book. Whether it took blood, sweat and tears, or was a walk in the park, it’s finished. Now it’s time to publish, promote and market.

10 Things About Book Marketing You May Not Know

You might be asking yourself, “Where do I start?” “How do I manage this?” or “What do I do?”

The following provides you with direction and several ideas and strategies to consider as you take on this next phase in seeing your book come to fruition.


Put in some time to plan how best to market your book. What good does it do if you have this great new book, but no one ever knows about it, right? So open your laptop (or get some paper and a sharpened pencil), and think hard about what your marketing campaign is going to look like. And then take a look at this list and make sure you didn’t forget anything.

  1. It is going to take time to market your book.
  2. Design a launch strategy that works.
  3. You MUST have engaging content.
  4. Talk about things other than your book sometimes.
  5. Assemble a launch team.
  6. People don’t trust ads as much as they trust their friends.
  7. Freebies and giveaways and giveaways and giveaways.
  8. Provide a way for them to sign up for your mailing list.
  9. Use pictures.
  10. Don’t spend money you don’t have to spend.

#40: 10 Things About Book Marketing You May Not Know [Podcast]

Joel Kessel Shares His Insights on "Conversations on Communications"

Marketing and getting awareness around your book is a tough gig.

Doing nothing will result in nothing other than a well-written book that sits on your shelf, in boxes in your garage, or in queue with your online distributor.

It takes time, planning and preparation, and a reliance on others to help you connect, engage and spread the word among those who need to read your book and hear your message.

#39: Preparing For An Effective Book Marketing Campaign [Podcast]

Joel Kessel Interviews James Woosley on "Conversations on Communications"

Part two of my conversation with James Woosley of Free Agent Press turns to effective book marketing strategies and tactics.

A key theme is this: Don’t wait for our book to be printed and done before thinking about marketing and promotions.

“You’ve crossed the finished line and all of the sudden you realize you were only at mile marker one of a marathon,” says Woosley. This is a realistic expectation. The work has just begun.