I Wrote A Book Now What Do I Do To Get People To Know About It?

I just Googled the phrase “I wrote a book now what do I do” and more than 40 million results came back.


It’s a huge deal to get that book finished, but now it’s time to promote and get your book and your message out.

The media—book reviewers, bloggers, podcasters—are a great, economical way to earn awareness and promote sales of your book. It can even support your coaching, speaking and thought-leadership business if done correctly.

However, getting media coverage just doesn’t happen by writing and sending out a press release. There’s a little heavy lifting and preparation that needs to occur before we actually reach out to a media person or influencer and start seeing results.

Let me explain it this way…

My wife recently finished painting our daughter’s bedroom. It turned out awesome.

She taped all the trim, removed the faceplates, filled in a bunch of nail holes with spackle, sanded the rough spots and wiped down the walls. All this before opening a can of paint!

And once the paint was opened, she spent a large chunk of time painting the trim in preparation of getting to the walls where the real progress shows.

About 80 percent of her time seemed to be spent preparing for the moment when she could pull out the roller and really get to the painting the walls part. This is where the project comes to life and the vision of the room comes into clearer view.

I think you’ll agree that the preparation is really important if we want a great result when it comes to painting a room. Otherwise, it looks sloppy. Who wants to spend time in a sloppy looking room? Not my nine-year- old!

Take the time that’s necessary…

Like getting publicity, there’s a lot of preparation that needs to occur if we want outstanding results.

  • Gaining clarity on our message.
  • Developing the right press kit materials that clearly explain what we do, why we matter, why our message needs to be heard.
  • Identifying who can share our story and message.
  • Making sure our website, social media profiles and posts are consistent with our message.
  • Understanding how media results can play into fueling our other marketing
    communication activities.

My point is this: Let’s take the time necessary to be prepared so when a media reporter, book reviewer, blogger or podcast host says, “I’d like to interview you.” We can confidently ask, “When would you like to talk?”

Building that confidence starts with being prepared.

#032: Do We Care? [Podcast]

Joel Kessel Shares Insights on "Conversations on Communications"

Do We Care

Do We Care

Communication is a two-way street. It’s not only our ability to make ourselves understood, but also our ability to understand what others are sharing with us. And according to Ed Eppley, my guest in this episode of Conversations on Communications, if we want to take it a step further, do we care, internalize it and do something about it?

Ed is a business consultant with Table Group Consulting, a Patrick Lencioni company. His clients range from distribution, logistics, manufacturing, construction, and chemical processing to financial services, technology, healthcare and professional services.

He is also a serial entrepreneur having started and sold a number of businesses. So when it comes to communications, especially leadership communications, Ed has been there, experienced it and he witnesses it with the clients and companies he works with today.

There are a few common missteps leaders make when it comes to communications that Ed and I discuss, which include:

Communicating in a manner that is most comfortable to us as leaders
One of the most common missteps leaders do when it comes to communications is the bias to do what is quickest. For example, we may over-rely on email causing more work for our people to respond whereas if we’re talking to them over the phone or face-to-face, we may have a much better idea of what’s going on.

Having conflicting priorities
By not being able to clearly declare one thing more important than another will likely cause confusion that is unintended. If one day we’re saying this is important and then two days later we send signals that something else is a higher priority then we’re failing as effective leaders and communicators.

Not being clear
Most of us as executives in businesses would love for our people to be able to focus. But if there isn’t clarity about what needs to be accomplished then we’re making it almost impossible for our people to be able to focus.

Take a listen and enjoy this episode of Conversations on Communications.

#031: Being Grateful Can Lead To More Productivity [Podcast]

Joel Kessel Shares Insights on "Conversations on Communications"

Being Grateful Can Lead To More Productivity Feauture

TMore Productivity

In today’s fast-paced society, it’s easy to get off track. The other day I was in my monthly peer group and a common theme was emerging when we were sharing our successes and struggles since our last meeting.

We feel blessed, grateful, appreciative for the people who matter to us.

What does this have to do with communications and our work?


The Gallup Organization recently did a study on “The Power of Praise and Recognition” and found that people who were given praise and recognition were more productive, stayed at their job longer, and received higher satisfaction scores for their clients. You can read the full report here.

A simple gesture, a note, word of praise or appreciation can make a deep impact on those you work with and rely on. Enjoy this episode of Conversations on Communications.

#030: The Ripple Effect of Making a Tough Decision [Podcast]

Joel Kessel Shares Insights on "Conversations on Communications"

The Ripple Effect of Making Tough Decisions Feature

The Ripple Effect of Making Tough Decisions

Leaders make tough decisions every day. Some are forced to make tough decisions based on circumstances, while others may seem like they’re not thinking things through before they react to a situation.

Either way, there’s a ripple effect. What’s the monetary cost? Loss of reputational capital? Credibility? Is there any ripple effect?

The Pro Football Hall of Fame had to cancel its annual game the other weekend between the Indianapolis Colts and Green Bay Packers. Tough decision.

What was the fallout? How did they come to make that decision? What about its reputation?

I talk about this tough decision and the ripple effect in this episode of Conversations on Communications. I mention a Communicator Map tool to help us manage our message once a tough decision is made. Who needs to hear it, why do they need to hear it, when do they need to hear it and how do they need to hear it? You can download it here.

From my perspective, the Pro Football Hall of Fame made the right decision, they communicated the right message, and they are still experiencing the ripple effect of making that decision.

What’s their plan moving ahead? How will they rebuild their reputation and regain trust if any has been lost? Have a listen and let me know what else the Pro Football Hall of Fame could have done and should do to further communicate and manage the message.

#029: Multitasking is Harmful to Our Health [Podcast]

Joel Kessel Shares Insights on "Conversations on Communications"

The Harm in Multitasking Feature

The Harm in Multitasking

We all have a lot on our plate. That report that needs to be submitted, the presentation we need to prepare to give, the important email that needs to be written (and on message) and sent out.

But how do we make sure we stay focused and make sure nothing falls through the cracks?

At all cost, let’s avoid trying to multitask. Here’s why: it’s harmful to our health. Yes, harmful. Do you have someone at your office who brags about how good they are at multitasking? They’re so busy that they seem to wear it as a badge of honor? Forward this blog and podcast episode to them. It may save their life.

I was recently reading an article in Inc. Magazine entitled, “Multitasking is Killing Your Brain.” In it, MIT neuroscientist Earl Miller explains that our brains are “not wired to multitask well… when people think they’re multitasking, they’re actually just switching from one task to another very rapidly. And every time they do, there’s a cognitive cost.”

  • It increases stress.
  • We feel like we’re in a mental fog.
  • It impacts our decision making.
  • A study from the University of Sussex (UK) suggests the possibility that cognitive damage from multi-tasking could be permanent.

In this episode of Conversations on Communications, I talk about some strategies that I have put into place to avoid falling into multi-tasking mode.

  • Time Blocking and ways we can stay focused when working on a specific task such as getting yourself a pair of noise reducing headphones and downloading Focus@Will, the neuroscience-based music app aimed at keeping you focused.
  • Focus, Buffer and Free Days as described by Author, Dan Sullivan, in his book “How the Best Get Better.”

I also talk about the importance of preparation. Following some of the multi-tasking avoidance strategies can help us be better prepared for opportunistic moments. I share a story about how being prepared for the moment helped an organization get on NBC Nightly News.