Writing customized emails to journalists presenting story ideas increases engagement.
And that’s what we want, right? A dialogue with the journalist or influencer so it may lead to a story about our book, business or cause.
More than 90 percent of journalists prefer to be presented story ideas through email first, according to Cision’s 2017 State of the Media Report.
The things we can learn from kids.
My 10-year-old daughter was speaking my language last week when we were playing “school.”
She was the teacher and started educating me about themes and that the theme is “the message” in a story.
I know some people who are frustrated about their business or organization.
Lack of leads, lack of clarity and the understanding of their audience and potential customers has lead them to this point.
Without a deeper knowledge about who they want to help (those buying their products/services) they are simply making assumptions and going nowhere fast.
Not everyone is a potential client despite what some may think. Sure, go ahead, take on that client with deep pockets and let them suck the life right out of you, your people, and your business.
Been there and it’s not worth it.
There’s a productivity hack I’ve been following now for a while that has allowed me to record a video, draft a blog post and email article in under 10 minutes.
If you’ve been following me then you know I come out with a video message on Monday and then send a very similar message through email by the end of the week, and post the same content on my blog.
Technology has significantly impacted how we communicate today. That’s obvious. And more than that, it’s impacted the pace, frequency, the many ways and amount of communication we engage in on a 24/7 basis (if we want).
In all the many ways we communicate, how do we make sure we remain consistent with our message? For me, I’m writing blog articles, creating presentations, posting video messages, and preparing for podcast or media interviews every month. My challenge is how do I make sure I’m consistent from opportunity to opportunity when I’m trying to get my message out there?
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“You should never ask someone to do something that you would not be willing to do yourself.”
This guiding leadership statement is one of the many that Georgi Kelly shares. Under her leadership as the VP of Development of KQED, the public media organization serving northern California, her team and the station continue to enjoy unprecedented success.
So how does she lead a team to nurture $9 million worth of non-profit connections? It all boils down to developing and maintaining relationships.
The unexpected event is going to happen. One likely happened today.
Earlier this year the unexpected hit me hard. One of my clients was going through a reorganization and ended up slashing budgets across the board. Obviously, I was impacted. That client went away, which impacted my monthly revenue by about 35 percent. Ouch.
Micro goals are better than macro goals (regular or “big” goals). Why? Because they are far easier to accomplish than large goals are, and completing individual steps is how we make progress. Crafting the steps so that they are small makes it easy to take them.
Terry posted how frustrated he was with having to do the marketing. Joan soon commented in agreement, sharing her version of being frustrated.
Both felt overwhelmed.
I’ve been having more and more conversations with authors, entrepreneurs and small business owners about how for their book and business. Keep in mind, the marketing communications is a small part of their responsibilities, albeit an important one.