#41: Crowdfunding: How Does It Fit Into Our Book Marketing Strategy? [Podcast]

Joel Kessel Interviews Ben Galley on "Conversations on Communications"

Crowdfunding How Does It Fit Into Our Book Marketing Strategy

Crowdfunding How Does It Fit Into Our Book Marketing Strategy 2

“So how do I know if crowdfunding is a smart option for me and my book?”

A common question.

In this episode of Conversations on Communications, I talk with Ben Galley, an award-winning fantasy author from Brighton, England. He’s been writing and self-publishing since 2010, and has 11 books under his belt, 8 of which are fantasy novels.

He’s also a self-publishing and book marketing consultant when he’s not dreaming up new lies to tell readers, helping fellow authors to publish and sell their books.

We talk about knowing if crowdfunding is a smart option for authors, assessing your own capabilities of pulling a crowdfunding campaign off, best practices, and much more.

We go deep into the fact that if you go down the crowdfunding path, you really have to work it. It’s not as simple as set up the campaign, hit go and put it on autopilot. Supporting the campaign through social media, email, and getting people to really know about the actual crowdfunding campaign, is critical to its success.

And one of the benefits of crowdfunding is that it forces you to go through the same planning process one would normally take when developing and executing a book marketing campaign: Goals, plan, message, social media, content, etc.

Have a listen and see if crowdfunding is right for you and your next book project.