What should I include on my website? What goes into my press kit? How do I know which marketing communication activities to use?
These are some of the more common questions I receive from authors I’m helping. I know it can be overwhelming and frustrating. And you can’t invest thousands of dollars in an agency to do all of this for you.
In this episode of Conversations on Communications, I address these questions and more to help provide you with more clarity, direction and confidence knowing you’re going down the right path in your book marketing efforts.
Have a listen and let me know what other strategies have worked for you. I’d love to share it with our listeners.
For additional tips and advice on book marketing and getting publicity for your book, download my free resource guide by clicking here.
Resources and tools mentioned in this episode:
- Online Media Room – blog post on what it is and what should go in it.
- MaryValloni.com – Example online media room and press kit.
- JoanneFMiller.com – Example online media room and press kit.
- PESO – blog post about paid, earned, shared, owned media.
- Kickstarter – crowdfunding platform.
- Indiegogo – crowdfunding platform.
- Hootsuite – social media tool to help manage, schedule and monitor social media activities.
- Buffer – social media tool to help manage, schedule and monitor social media activities.
- Meet Edgar – social media tool to manage and send out content.