I developed a lengthy list of resources for authors to consider in this post here. It covers everything from Amazon’s algorithm and engagement through social media to search engine optimization and blogging, and much more.
In this podcast episode of Conversations on Communications, I highlight and discuss several of those resources. Keep in mind, just because a few activities may have worked for one author doesn’t mean they are going to work for you. Follow the game plan development approach as I outline in this post about frequently asked questions about book marketing, and be sure to follow the PESO model when it comes to the execution of activities.
Resources mentioned in this episode:
Free webinar on how to get publicity for your book: 1 p.m. EST, March 28.
- BookBub collection of examples from websites, to bios to social media, and everything in between.
- Startup Toolkit offering free and interactive how-to guides for launching your book.
- Amazon’s algorithm explained by the Alliance of Independent Authors.
- How to write and update a book description on Amazon courtesy of Publicist, Penny Sansevieri.
- Understanding Facebook’s algorithm to reach more viewers by Hootsuite.
- Increasing your effectiveness on Facebook by Buzzsumo.
- BookBub explains how to build buzz and engagement around your book using Facebook groups.
- Leveraging Instagram. Another blog by a BookBub.
- Gaining an understanding of SEO from HubSpot.
- Author Adam Houge, who routinely earns a six-figure income from the sales of his books, shares book marketing strategies he uses.
- Romance Author J.A. Huss speaks in depth about what works, or doesn’t work, for book marketing today.