You have a business, wrote a book or are running a nonprofit organization.
There’s a lot of competition out there clamoring for attention, customers, book sales and funding.
Writing customized emails to journalists presenting story ideas increases engagement.
And that’s what we want, right? A dialogue with the journalist or influencer so it may lead to a story about our book, business or cause.
More than 90 percent of journalists prefer to be presented story ideas through email first, according to Cision’s 2017 State of the Media Report.
The things we can learn from kids.
My 10-year-old daughter was speaking my language last week when we were playing “school.”
She was the teacher and started educating me about themes and that the theme is “the message” in a story.
I know some people who are frustrated about their business or organization.
Lack of leads, lack of clarity and the understanding of their audience and potential customers has lead them to this point.
Without a deeper knowledge about who they want to help (those buying their products/services) they are simply making assumptions and going nowhere fast.
There’s a productivity hack I’ve been following now for a while that has allowed me to record a video, draft a blog post and email article in under 10 minutes.
If you’ve been following me then you know I come out with a video message on Monday and then send a very similar message through email by the end of the week, and post the same content on my blog.
Technology has significantly impacted how we communicate today. That’s obvious. And more than that, it’s impacted the pace, frequency, the many ways and amount of communication we engage in on a 24/7 basis (if we want).
In all the many ways we communicate, how do we make sure we remain consistent with our message? For me, I’m writing blog articles, creating presentations, posting video messages, and preparing for podcast or media interviews every month. My challenge is how do I make sure I’m consistent from opportunity to opportunity when I’m trying to get my message out there?