Trade Journals: Are People Still Reading Them?

As an entrepreneur who wrote the book on whatever you’re an expert in, you understand that it takes more than just writing the book and placing it on your website to make people buy it. There’s more to this book marketing thing, which leads me to this post.

I received an email the other week from an author client asking if trade journals were still being read and if they are a worthwhile media outlet to present story ideas.

Are You Being Helpful To Media (And Yourself) With This Tool?

Since launching my own podcast, Conversations on Communications, it’s been interesting because I’m now starting to get pitched by publicists, PR professionals and other authors and entrepreneurs asking to be a guest on my show.

What makes this even more interesting is that I teach and coach authors, entrepreneurs and nonprofits on how to get awareness and publicity for their book, their cause or their business. I feel like I’ve pulled back the curtain and can see and experience how others are doing it. The research, insights and perspectives are invaluable. And now I can share more with you.

Are Other Writers Competition?

By: Jennifer Harshman, guest blogger

“Are other writers competition for me?” Some heated debates can arise when it comes to this question. Authors and other writers need to connect with other people, just like anyone else does. Before they connect with others in their field, though, they want to know if their peers are to be treated as friends or enemies.

Are other authors competition?

Some say there’s only so much to go around. People tend to split into two camps on this. One school of thought thinks that yes, indeed, other writers are the competition, that they are to be avoided and mistrusted. Guard your ideas, especially from other authors and from editors who might steal your ideas and your sales. Other writers are the enemy, this camp says.

Best Book Marketing Resources For Authors

There are many, many online book marketing resources for authors. While it can take a lot of time to click around in search of what’s right for you, I’ve compiled a list to save you time and to remove some of the guesswork on what you should seriously consider no matter where you are on the development and execution of your plan and promotions.

Best Book Marketing Resources for Authors

I Wrote A Book Now What Do I Do To Get People To Know About It?

I just Googled the phrase “I wrote a book now what do I do” and more than 40 million results came back.

It’s a huge deal to get that book finished, but now it’s time to promote and get your book and your message out.

The media—book reviewers, bloggers, podcasters—are a great, economical way to earn awareness and promote sales of your book. It can even support your coaching, speaking and thought-leadership business if done correctly.

However, getting media coverage just doesn’t happen by writing and sending out a press release. There’s a little heavy lifting and preparation that needs to occur before we actually reach out to a media person or influencer and start seeing results.

Let me explain it this way…

My wife recently finished painting our daughter’s bedroom. It turned out awesome.

She taped all the trim, removed the faceplates, filled in a bunch of nail holes with spackle, sanded the rough spots and wiped down the walls. All this before opening a can of paint!

And once the paint was opened, she spent a large chunk of time painting the trim in preparation of getting to the walls where the real progress shows.

About 80 percent of her time seemed to be spent preparing for the moment when she could pull out the roller and really get to the painting the walls part. This is where the project comes to life and the vision of the room comes into clearer view.

I think you’ll agree that the preparation is really important if we want a great result when it comes to painting a room. Otherwise, it looks sloppy. Who wants to spend time in a sloppy looking room? Not my nine-year- old!

Take the time that’s necessary…

Like getting publicity, there’s a lot of preparation that needs to occur if we want outstanding results.

  • Gaining clarity on our message.
  • Developing the right press kit materials that clearly explain what we do, why we matter, why our message needs to be heard.
  • Identifying who can share our story and message.
  • Making sure our website, social media profiles and posts are consistent with our message.
  • Understanding how media results can play into fueling our other marketing
    communication activities.

My point is this: Let’s take the time necessary to be prepared so when a media reporter, book reviewer, blogger or podcast host says, “I’d like to interview you.” We can confidently ask, “When would you like to talk?”

Building that confidence starts with being prepared.