6 Frequently Asked Questions and Answers About Book Marketing

If you have never done any type of marketing for your book, whether it is in the outline stage, first draft stage, or finished manuscript, here are several questions you might be asking yourself.

6 Questions About Book Marketing

Should I have a website? Do I need one?

All authors need a website. Think about it. What do you usually do when you hear about something interesting and want to learn more?

Turn to Google.

And when people hear about you and your book and want to learn more, they will likely do the same.

Your website is typically the first place media, booksellers, readers and book reviewers will go to read and collect information about you and about your book.

It should be easy to navigate, have a clear message, clean layout, relevant information about yourself and your book, a link to your press kit, and an easy way for people to purchase your book.

How should I setup my author website?

There’s a phrase used in the start-up industry: Minimum viable product. It means what it says, what’s the minimum you need so people clearly “get it.”

10 Things About Book Marketing You May Not Know

Congratulations, you’ve written a book. Whether it took blood, sweat and tears, or was a walk in the park, it’s finished. Now it’s time to publish, promote and market.

10 Things About Book Marketing You May Not Know

You might be asking yourself, “Where do I start?” “How do I manage this?” or “What do I do?”

The following provides you with direction and several ideas and strategies to consider as you take on this next phase in seeing your book come to fruition.


Put in some time to plan how best to market your book. What good does it do if you have this great new book, but no one ever knows about it, right? So open your laptop (or get some paper and a sharpened pencil), and think hard about what your marketing campaign is going to look like. And then take a look at this list and make sure you didn’t forget anything.

  1. It is going to take time to market your book.
  2. Design a launch strategy that works.
  3. You MUST have engaging content.
  4. Talk about things other than your book sometimes.
  5. Assemble a launch team.
  6. People don’t trust ads as much as they trust their friends.
  7. Freebies and giveaways and giveaways and giveaways.
  8. Provide a way for them to sign up for your mailing list.
  9. Use pictures.
  10. Don’t spend money you don’t have to spend.