Why an Author Press Kit is an Essential Part of Your Book Marketing Mix

Free teleseminar replay

This free teleseminar about why an author press kit is an essential part of your book marketing mix has passed. Click here to listen to the replay.

I’ve been working with Brian for a few months. He’s preparing to launch his first book and share his story with the world.

Getting media awareness around his book and message is a big part of his book marketing strategy and he understands that having an author press kit is essential.

I provided him with a template and talked him through the process of what should be included, how best to position himself, and how a press kit will help media reporters, podcast hosts and bloggers gain a deeper understanding about him, his book and his message.

He took action, asked for guidance when he had questions, and developed a press kit that presents him as a credible, professional source who is ready to help media tell a great story about him and his book.

Are You Leveraging That Book and Its Message?

How the author of Tide Turners is launching into a Kids Summer Sizzler Program

That book is out or almost out. My question now is what else are you doing to amplify your message, generate leads to your coaching or consulting business, or drive more sales of your book?

Here’s an example of how Cardiff D. Hall, author of Tide Turners, is doing just that. He’s launching a free Kids Summer Sizzler program to help teach kids about entrepreneurship. The program is set up so parents go through the program with their child.

How is he doing this? Check out the following post by Cardiff and then ask yourself, “What can I do to amplify my book and business?”

6 Frequently Asked Questions and Answers About Book Marketing

If you have never done any type of marketing for your book, whether it is in the outline stage, first draft stage, or finished manuscript, here are several questions you might be asking yourself.

6 Questions About Book Marketing

Should I have a website? Do I need one?

All authors need a website. Think about it. What do you usually do when you hear about something interesting and want to learn more?

Turn to Google.

And when people hear about you and your book and want to learn more, they will likely do the same.

Your website is typically the first place media, booksellers, readers and book reviewers will go to read and collect information about you and about your book.

It should be easy to navigate, have a clear message, clean layout, relevant information about yourself and your book, a link to your press kit, and an easy way for people to purchase your book.

How should I setup my author website?

There’s a phrase used in the start-up industry: Minimum viable product. It means what it says, what’s the minimum you need so people clearly “get it.”

10 Things About Book Marketing You May Not Know

Congratulations, you’ve written a book. Whether it took blood, sweat and tears, or was a walk in the park, it’s finished. Now it’s time to publish, promote and market.

10 Things About Book Marketing You May Not Know

You might be asking yourself, “Where do I start?” “How do I manage this?” or “What do I do?”

The following provides you with direction and several ideas and strategies to consider as you take on this next phase in seeing your book come to fruition.


Put in some time to plan how best to market your book. What good does it do if you have this great new book, but no one ever knows about it, right? So open your laptop (or get some paper and a sharpened pencil), and think hard about what your marketing campaign is going to look like. And then take a look at this list and make sure you didn’t forget anything.

  1. It is going to take time to market your book.
  2. Design a launch strategy that works.
  3. You MUST have engaging content.
  4. Talk about things other than your book sometimes.
  5. Assemble a launch team.
  6. People don’t trust ads as much as they trust their friends.
  7. Freebies and giveaways and giveaways and giveaways.
  8. Provide a way for them to sign up for your mailing list.
  9. Use pictures.
  10. Don’t spend money you don’t have to spend.