Today’s digital revolution has enabled companies and organizations to be more attuned to their audiences. Everyone believes that a Twitter account with a good number of followers can stamp their brand in the consciousness of their community. Others use the latest tool and data to gain more influential status.
Great leaders do more than just spur a great idea into action. They give you purpose and make you feel that you are in their circle of trust. They make you feel good about your abilities and even inspire you to go the extra mile.
These are just some of the thoughts I had after sitting down with Ruben Minor, relationship manager at Nationwide Insurance. He shared with me how great leaders are great communicators and how that skill can change the companies they lead.
How do you keep your customer relationships personal in this age of smartphones and laptops?
Foodservice industry executive and speaker, Bob Goldin, thinks that even with technology changing the way we interact with one another, person-to-person interaction is still very important.
This is post two of a two-part series on creating authentic messages and stories to articulate an organization’s brand.
Thad DeVassie, founder and principal of Ratchet Strategy + Communication, recently met with me to discuss how an organization can use stories to connect with consumers and influence its brand. We continue our discussion with Thad.
This is post one of a two-part series on creating authentic messages and stories to articulate an organization’s brand.
Organizations communicate internally and externally every day to propose solutions, meet deadlines, and raise awareness. Our communications travel through so many channels and drive so much of our action, how do we make sure that what we say and how we say it reflects who we are as an organization? How do we make sure the message internally does not get lost in translation, externally?
I recently had a conversation with Perry Maughmer, President and COO of American Ear Hearing & Audiology, Inc., focused on the current challenges the hearing aid industry faces. The second part of our discussion with Perry dives into the specific strategies American Ear has undertaken to address those challenges and how they are making sure their message resonates internally and externally.
As American Ear has shifted strategies, what has been working?
We’re seeing a lot of success on our website. For the first six months, appointments that come from our website are up 82 percent year over year. Facebook has been driving a lot of traffic. We’re not where we want to be, but have started to lay the foundation for building a community. We want people to engage, understand us and get to know us so they feel comfortable trusting us with their hearing.