I had the privilege of working with a gifted writer and strategist named Steve earlier in my career. He was a former reporter at the Chicago Tribune who was cut from that old-school cloth.
Steve always said what was on his mind, which most clients appreciated. But there were times when a few feathers got ruffled. Steve felt he always spoke the truth so it wasn’t his problem that some got bent out of shape.
I have a good friend in Chicago who is an editor of a monthly magazine. When we get together our conversation always ends up going down the PR, media, story path.
My first job in Chicago was with a small PR/communications agency. One day I was working with my supervisor on a campaign plan for a nonprofit client and she said something that has stuck with me throughout my career.
“The media is a conduit to your donor.”
Her point: The media isn’t the donor. Their readers, listeners and viewers are.
As you’re thinking about what story ideas and value to present to a reporter, blogger or podcast host, think about their audience and how you can add value to them…and how you can make the reporter look like the hero.
What’s trending? Being talked about a lot on social media and in traditional media? Do you have an opinion or something to say?
Know what’s going on in your industry. Follow the relevant reporters on Twitter, and put into place whatever monitoring system you use to follow and understand what’s happening in your world.
Today’s digital revolution has enabled companies and organizations to be more attuned to their audiences. Everyone believes that a Twitter account with a good number of followers can stamp their brand in the consciousness of their community. Others use the latest tool and data to gain more influential status.
To me, consistent communication can easily turn into consistent noise. There’s a lot of it these days. We don’t want to be adding to the noise already out there. Rather, we want to be breaking through it and be heard by those we’re looking to serve.
Great leaders do more than just spur a great idea into action. They give you purpose and make you feel that you are in their circle of trust. They make you feel good about your abilities and even inspire you to go the extra mile.
These are just some of the thoughts I had after sitting down with Ruben Minor, relationship manager at Nationwide Insurance. He shared with me how great leaders are great communicators and how that skill can change the companies they lead.
How do you keep your customer relationships personal in this age of smartphones and laptops?
Foodservice industry executive and speaker, Bob Goldin, thinks that even with technology changing the way we interact with one another, person-to-person interaction is still very important.