#49: From Zero to $9 Million: How This Fundraiser Exceeds While She Leads [Podcast]

Joel Kessel Interviews Georgi Kelly on "Conversations on Communications"

“You should never ask someone to do something that you would not be willing to do yourself.”

This guiding leadership statement is one of the many that Georgi Kelly shares. Under her leadership as the VP of Development of KQED, the public media organization serving northern California, her team and the station continue to enjoy unprecedented success.

So how does she lead a team to nurture $9 million worth of non-profit connections? It all boils down to developing and maintaining relationships.

Nonprofit Leaders: Do you have a desire to change your outcome?

Six years ago I was stuck. I lacked the clarity and direction on where my business or career were going. I was frustrated.

I was busy working on the work, but I wasn’t working on myself or my business. Overwhelmed and stressed, I needed help.

I signed on with a coach. He pushed. Made me feel uncomfortable. Held me accountable.

Today, I have a clear path on where my business and career are going. It’s very different from where it was six years ago and my vision for my career is much more exciting. Helping people share their meaningful work in a meaningful way is the mantra I now live by.

It has taken (and still does) a lot of work, discipline, and a desire to change. Key phrase: A desire to change.