#45: Two Questions Every Author Needs to Answer [Podcast]

An interview with David Braughler of Braughler Books about self-publishing and book marketing

Two Questions Every Author Needs to Answer

You have a story to tell, but aren’t sure how to go about getting it into a book.

Figuring it out yourself is frustrating. There’s everything from copyediting, book marketing, to designing. When you look for help online, you don’t know who to trust or the best areas to invest your limited funds.

Enter David Braughler of Braughler Books.

David and his team work one-on-one with authors helping them publish a high-quality book by using a blend of traditional and digital printing methods, as well as electronic publishing and distribution.

David and his team guide every author through the process, ensuring that their finished book speaks to their readers.

#44: Highlighting Some of the Best Book Marketing Resources for Authors [Podcast]

Joel Kessel Shares His Insights in "Conversations on Communications"

Highlighting Some of the Best Book Marketing Resources for Authors

I developed a lengthy list of resources for authors to consider in this post here. It covers everything from Amazon’s algorithm and engagement through social media to search engine optimization and blogging, and much more.

In this podcast episode of Conversations on Communications, I highlight and discuss several of those resources. Keep in mind, just because a few activities may have worked for one author doesn’t mean they are going to work for you. Follow the game plan development approach as I outline in this post about frequently asked questions about book marketing, and be sure to follow the PESO model when it comes to the execution of activities.

#43: Know How To Engage Customers With Proven Marketing Communications Strategies [Podcast]

Joel Kessel Interviews Jason Janoski on "Conversations on Communications"

Know How To Engage Customers With Proven Marketing Communications Strategies

As an entrepreneur or business owner, you know marketing, communications and PR are important elements to the success of your organization.

There are so many ways to connect and engage. Digital marketing, marketing communications, content marketing, inbound marketing, outbound marketing, and the list of “marketing” goes on and on. How do we know which to use? Where do we start?

#42: Answers To My Frequently Asked Questions About Book Marketing [Podcast]

Joel Kessel Shares His Insights in "Conversations on Communications"

book marketing faq ftr

book marketing faq

What should I include on my website? What goes into my press kit? How do I know which marketing communication activities to use?

These are some of the more common questions I receive from authors I’m helping. I know it can be overwhelming and frustrating. And you can’t invest thousands of dollars in an agency to do all of this for you.

In this episode of Conversations on Communications, I address these questions and more to help provide you with more clarity, direction and confidence knowing you’re going down the right path in your book marketing efforts.

Have a listen and let me know what other strategies have worked for you. I’d love to share it with our listeners.

#41: Crowdfunding: How Does It Fit Into Our Book Marketing Strategy? [Podcast]

Joel Kessel Interviews Ben Galley on "Conversations on Communications"

Crowdfunding How Does It Fit Into Our Book Marketing Strategy

Crowdfunding How Does It Fit Into Our Book Marketing Strategy 2

“So how do I know if crowdfunding is a smart option for me and my book?”

A common question.

In this episode of Conversations on Communications, I talk with Ben Galley, an award-winning fantasy author from Brighton, England. He’s been writing and self-publishing since 2010, and has 11 books under his belt, 8 of which are fantasy novels.

He’s also a self-publishing and book marketing consultant when he’s not dreaming up new lies to tell readers, helping fellow authors to publish and sell their books.

#40: 10 Things About Book Marketing You May Not Know [Podcast]

Joel Kessel Shares His Insights on "Conversations on Communications"

Marketing and getting awareness around your book is a tough gig.

Doing nothing will result in nothing other than a well-written book that sits on your shelf, in boxes in your garage, or in queue with your online distributor.

It takes time, planning and preparation, and a reliance on others to help you connect, engage and spread the word among those who need to read your book and hear your message.

#39: Preparing For An Effective Book Marketing Campaign [Podcast]

Joel Kessel Interviews James Woosley on "Conversations on Communications"

Part two of my conversation with James Woosley of Free Agent Press turns to effective book marketing strategies and tactics.

A key theme is this: Don’t wait for our book to be printed and done before thinking about marketing and promotions.

“You’ve crossed the finished line and all of the sudden you realize you were only at mile marker one of a marathon,” says Woosley. This is a realistic expectation. The work has just begun.

#38: How To Work With Editors To Create Your Book [Podcast]

Joel Kessel Interviews James Woosley on "Conversations on Communications"

This is episode one of a two-part series

It takes a unique passion to set out and help nearly 100 books get published in one year.

That passion is deeply embedded in James Woosley of Free Agent Press who did just that in 2016.

I’ve had the pleasure of getting to know James through many phone calls over the last year and a half and I thought it was about time I recorded one of our conversations.

#37: How to Live an Intentional Life and Create a Haven of Peace [Podcast]

Author, Joanne Miller, talks about her latest book with Joel, Creating a Haven of Peace

Choices matter.

According to a recent article in the Harvard Gazette, “Decoding Keys to a Healthy Life,” the lifestyle choices people make in midlife are a more important predictor of how long you live.

I can tell you this, after listening to my conversation with Author Joanne Miller, she’s going to be living a very long life, spreading her message of intentional living.

Joanne is an accomplished artist, speaker, blogger and author of five children’s books, co-author of Be Your Finest Art, and author of her latest book, Creating a Haven of Peace.

#36: How to Improve the Writing, Publishing, & Marketing of your Book [Podcast]

Joel Kessel Interviews Tom Corson-Knowles on "Conversations on Communications"

Are you writing or thinking about writing a book?

Here’s a great tip to help you get started, which is provided by my guest on episode 36 of Conversations on Communications, Tom Corson-Knowles.

Start by going to Amazon.com and search the book topic you’re interested in writing about. Look at the reviews readers have provided. What’s missing? What do the reviewers say they want? What are they frustrated about?

Is there anything you find that can give you more direction on how to fill the gaps in the market and make your book or a chapter of your book different, better, more valuable?

A few other topics and tips we discuss: