#47: An Effective Fundraising Strategy Starts With These 7 Steps [Podcast]

Joel Kessel Interviews Mary Valloni on "Conversations on Communications"


The one word that strikes a definite chord with any nonprofit organization.


The one word that is commonly uttered when said nonprofit discusses its fundraising.

Fundraising does not have to be frustrating as we learn on this episode of Conversations on Communications.

Before ever making the ask, there’s a lot of planning and preparation that needs to occur to increase your success rate.

Take it from a pro.

#46: The Importance of Internal Communications in an Organization [Podcast]

Joel Kessel Interviews Lee Caraher on "Conversations on Communications"

importance of internal communications

I don’t have to mention any names, but in the last several weeks we’ve seen organizations commit gaffes that blew up to become “PR nightmares.” Often, these are symptoms of a business that is out of alignment.

When a group of people move as a unit to reach a business goal,  we only see the surface and the end product. What we don’t see is the hard work and level of communication that goes on behind the scenes.

But good internal communication doesn’t just happen. It needs continual work that is intentional.

Be Part Of The Conversation

What’s trending? Being talked about a lot on social media and in traditional media? Do you have an opinion or something to say?

Know what’s going on in your industry. Follow the relevant reporters on Twitter, and put into place whatever monitoring system you use to follow and understand what’s happening in your world.

#45: Two Questions Every Author Needs to Answer [Podcast]

An interview with David Braughler of Braughler Books about self-publishing and book marketing

Two Questions Every Author Needs to Answer

You have a story to tell, but aren’t sure how to go about getting it into a book.

Figuring it out yourself is frustrating. There’s everything from copyediting, book marketing, to designing. When you look for help online, you don’t know who to trust or the best areas to invest your limited funds.

Enter David Braughler of Braughler Books.

David and his team work one-on-one with authors helping them publish a high-quality book by using a blend of traditional and digital printing methods, as well as electronic publishing and distribution.

David and his team guide every author through the process, ensuring that their finished book speaks to their readers.

#44: Highlighting Some of the Best Book Marketing Resources for Authors [Podcast]

Joel Kessel Shares His Insights in "Conversations on Communications"

Highlighting Some of the Best Book Marketing Resources for Authors

I developed a lengthy list of resources for authors to consider in this post here. It covers everything from Amazon’s algorithm and engagement through social media to search engine optimization and blogging, and much more.

In this podcast episode of Conversations on Communications, I highlight and discuss several of those resources. Keep in mind, just because a few activities may have worked for one author doesn’t mean they are going to work for you. Follow the game plan development approach as I outline in this post about frequently asked questions about book marketing, and be sure to follow the PESO model when it comes to the execution of activities.

#43: Know How To Engage Customers With Proven Marketing Communications Strategies [Podcast]

Joel Kessel Interviews Jason Janoski on "Conversations on Communications"

Know How To Engage Customers With Proven Marketing Communications Strategies

As an entrepreneur or business owner, you know marketing, communications and PR are important elements to the success of your organization.

There are so many ways to connect and engage. Digital marketing, marketing communications, content marketing, inbound marketing, outbound marketing, and the list of “marketing” goes on and on. How do we know which to use? Where do we start?

Best Book Marketing Resources For Authors

There are many, many online book marketing resources for authors. While it can take a lot of time to click around in search of what’s right for you, I’ve compiled a list to save you time and to remove some of the guesswork on what you should seriously consider no matter where you are on the development and execution of your plan and promotions.

Best Book Marketing Resources for Authors

#42: Answers To My Frequently Asked Questions About Book Marketing [Podcast]

Joel Kessel Shares His Insights in "Conversations on Communications"

book marketing faq ftr

book marketing faq

What should I include on my website? What goes into my press kit? How do I know which marketing communication activities to use?

These are some of the more common questions I receive from authors I’m helping. I know it can be overwhelming and frustrating. And you can’t invest thousands of dollars in an agency to do all of this for you.

In this episode of Conversations on Communications, I address these questions and more to help provide you with more clarity, direction and confidence knowing you’re going down the right path in your book marketing efforts.

Have a listen and let me know what other strategies have worked for you. I’d love to share it with our listeners.

#41: Crowdfunding: How Does It Fit Into Our Book Marketing Strategy? [Podcast]

Joel Kessel Interviews Ben Galley on "Conversations on Communications"

Crowdfunding How Does It Fit Into Our Book Marketing Strategy

Crowdfunding How Does It Fit Into Our Book Marketing Strategy 2

“So how do I know if crowdfunding is a smart option for me and my book?”

A common question.

In this episode of Conversations on Communications, I talk with Ben Galley, an award-winning fantasy author from Brighton, England. He’s been writing and self-publishing since 2010, and has 11 books under his belt, 8 of which are fantasy novels.

He’s also a self-publishing and book marketing consultant when he’s not dreaming up new lies to tell readers, helping fellow authors to publish and sell their books.

6 Frequently Asked Questions and Answers About Book Marketing

If you have never done any type of marketing for your book, whether it is in the outline stage, first draft stage, or finished manuscript, here are several questions you might be asking yourself.

6 Questions About Book Marketing

Should I have a website? Do I need one?

All authors need a website. Think about it. What do you usually do when you hear about something interesting and want to learn more?

Turn to Google.

And when people hear about you and your book and want to learn more, they will likely do the same.

Your website is typically the first place media, booksellers, readers and book reviewers will go to read and collect information about you and about your book.

It should be easy to navigate, have a clear message, clean layout, relevant information about yourself and your book, a link to your press kit, and an easy way for people to purchase your book.

How should I setup my author website?

There’s a phrase used in the start-up industry: Minimum viable product. It means what it says, what’s the minimum you need so people clearly “get it.”