There are many, many online book marketing resources for authors. While it can take a lot of time to click around in search of what’s right for you, I’ve compiled a list to save you time and to remove some of the guesswork on what you should seriously consider no matter where you are on the development and execution of your plan and promotions.
What should I include on my website? What goes into my press kit? How do I know which marketing communication activities to use?
These are some of the more common questions I receive from authors I’m helping. I know it can be overwhelming and frustrating. And you can’t invest thousands of dollars in an agency to do all of this for you.
In this episode of Conversations on Communications, I address these questions and more to help provide you with more clarity, direction and confidence knowing you’re going down the right path in your book marketing efforts.
Have a listen and let me know what other strategies have worked for you. I’d love to share it with our listeners.
“So how do I know if crowdfunding is a smart option for me and my book?”
A common question.
In this episode of Conversations on Communications, I talk with Ben Galley, an award-winning fantasy author from Brighton, England. He’s been writing and self-publishing since 2010, and has 11 books under his belt, 8 of which are fantasy novels.
He’s also a self-publishing and book marketing consultant when he’s not dreaming up new lies to tell readers, helping fellow authors to publish and sell their books.
If you have never done any type of marketing for your book, whether it is in the outline stage, first draft stage, or finished manuscript, here are several questions you might be asking yourself.
Should I have a website? Do I need one?
All authors need a website. Think about it. What do you usually do when you hear about something interesting and want to learn more?
Turn to Google.
And when people hear about you and your book and want to learn more, they will likely do the same.
Your website is typically the first place media, booksellers, readers and book reviewers will go to read and collect information about you and about your book.
It should be easy to navigate, have a clear message, clean layout, relevant information about yourself and your book, a link to your press kit, and an easy way for people to purchase your book.
How should I setup my author website?
There’s a phrase used in the start-up industry: Minimum viable product. It means what it says, what’s the minimum you need so people clearly “get it.”
Congratulations, you’ve written a book. Whether it took blood, sweat and tears, or was a walk in the park, it’s finished. Now it’s time to publish, promote and market.
You might be asking yourself, “Where do I start?” “How do I manage this?” or “What do I do?”
The following provides you with direction and several ideas and strategies to consider as you take on this next phase in seeing your book come to fruition.
Put in some time to plan how best to market your book. What good does it do if you have this great new book, but no one ever knows about it, right? So open your laptop (or get some paper and a sharpened pencil), and think hard about what your marketing campaign is going to look like. And then take a look at this list and make sure you didn’t forget anything.
- It is going to take time to market your book.
- Design a launch strategy that works.
- You MUST have engaging content.
- Talk about things other than your book sometimes.
- Assemble a launch team.
- People don’t trust ads as much as they trust their friends.
- Freebies and giveaways and giveaways and giveaways.
- Provide a way for them to sign up for your mailing list.
- Use pictures.
- Don’t spend money you don’t have to spend.
Marketing and getting awareness around your book is a tough gig.
Doing nothing will result in nothing other than a well-written book that sits on your shelf, in boxes in your garage, or in queue with your online distributor.
It takes time, planning and preparation, and a reliance on others to help you connect, engage and spread the word among those who need to read your book and hear your message.
Part two of my conversation with James Woosley of Free Agent Press turns to effective book marketing strategies and tactics.
A key theme is this: Don’t wait for our book to be printed and done before thinking about marketing and promotions.
“You’ve crossed the finished line and all of the sudden you realize you were only at mile marker one of a marathon,” says Woosley. This is a realistic expectation. The work has just begun.
This is episode one of a two-part series
It takes a unique passion to set out and help nearly 100 books get published in one year.
That passion is deeply embedded in James Woosley of Free Agent Press who did just that in 2016.
I’ve had the pleasure of getting to know James through many phone calls over the last year and a half and I thought it was about time I recorded one of our conversations.
According to a recent article in the Harvard Gazette, “Decoding Keys to a Healthy Life,” the lifestyle choices people make in midlife are a more important predictor of how long you live.
I can tell you this, after listening to my conversation with Author Joanne Miller, she’s going to be living a very long life, spreading her message of intentional living.
Joanne is an accomplished artist, speaker, blogger and author of five children’s books, co-author of Be Your Finest Art, and author of her latest book, Creating a Haven of Peace.