Do you know whom to hire before you write the first word of your book? I bet no one even told you that there was someone you should make arrangements with before you begin writing, and I apologize for that. I hope this post will remedy that situation. The person to hire, at the very beginning (or as close to it as possible), is a writing-and-publishing expert (also referred to as a writing-and-publishing professional, guide, or coach).
Join me on a free teleseminar about why an author press kit is an essential part of your book marketing mix at Noon EST, Wednesday, Aug. 2. Click here to learn more and to reserve your spot.
I’ve been working with Brian for a few months. He’s preparing to launch his first book and share his story with the world.
Getting media awareness around his book and message is a big part of his book marketing strategy and he understands that having an author press kit is essential.
I provided him with a template and talked him through the process of what should be included, how best to position himself, and how a press kit will help media reporters, podcast hosts and bloggers gain a deeper understanding about him, his book and his message.
He took action, asked for guidance when he had questions, and developed a press kit that presents him as a credible, professional source who is ready to help media tell a great story about him and his book.
As an entrepreneur who wrote the book on whatever you’re an expert in, you understand that it takes more than just writing the book and placing it on your website to make people buy it. There’s more to this book marketing thing, which leads me to this post.
I received an email the other week from an author client asking if trade journals were still being read and if they are a worthwhile media outlet to present story ideas.
Since launching my own podcast, Conversations on Communications, it’s been interesting because I’m now starting to get pitched by publicists, PR professionals and other authors and entrepreneurs asking to be a guest on my show.
What makes this even more interesting is that I teach and coach authors, entrepreneurs and nonprofits on how to get awareness and publicity for their book, their cause or their business. I feel like I’ve pulled back the curtain and can see and experience how others are doing it. The research, insights and perspectives are invaluable. And now I can share more with you.
“Fifteen years is coming one way or the other, and you can either be doing what you’re doing now or you can be doing what you want to do.”
That message hit speaker and author, Kent Julian, square between the eyes several years ago when talking with a mentor.
Within three years after starting his own business, Kent was able to quit his full-time job and replace his income doing what he loves.
Among the many words of wisdom Kent shares with us on this episode of Conversations on Communications are “sticktuitiveness,” “free serving versus fee serving,” and overcoming challenges in life and in your business.
That book is out or almost out. My question now is what else are you doing to amplify your message, generate leads to your coaching or consulting business, or drive more sales of your book?
Here’s an example of how Cardiff D. Hall, author of Tide Turners, is doing just that. He’s launching a free Kids Summer Sizzler program to help teach kids about entrepreneurship. The program is set up so parents go through the program with their child.
How is he doing this? Check out the following post by Cardiff and then ask yourself, “What can I do to amplify my book and business?”
“Are other writers competition for me?” Some heated debates can arise when it comes to this question. Authors and other writers need to connect with other people, just like anyone else does. Before they connect with others in their field, though, they want to know if their peers are to be treated as friends or enemies.
Are other authors competition?
Some say there’s only so much to go around. People tend to split into two camps on this. One school of thought thinks that yes, indeed, other writers are the competition, that they are to be avoided and mistrusted. Guard your ideas, especially from other authors and from editors who might steal your ideas and your sales. Other writers are the enemy, this camp says.
I had the privilege of working with a gifted writer and strategist named Steve earlier in my career. He was a former reporter at the Chicago Tribune who was cut from that old-school cloth.
Steve always said what was on his mind, which most clients appreciated. But there were times when a few feathers got ruffled. Steve felt he always spoke the truth so it wasn’t his problem that some got bent out of shape.