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I had the opportunity to speak with Maureen Blaha, the executive director of the National Runaway Safeline (NRS), about how the organization is communicating, raising awareness and connecting with the youth and families it serves.
A few things jumped out at me during our conversation that can apply to any organization, entrepreneur or author who is trying to promote, connect and engage with an audience.
Change is always happening
Technology is allowing us to communicate in so many ways, which great, but we still need to stay on top of how we can connect with our customers, supporters, and our market.
Be where they are
Knowing that many of the youth NRS is looking to connect with are online, it hired a digital media manager several years ago to enhance its online presence.
“We needed to find them where they (youth) were,” Blaha says. As a result, the organization is in a better position today to let youth know that help and resources are available if they need them.
Where are your customers and are you there as well?
People-to-people is still a critical means of connecting
In today’s day and age, it’s easy to do all digital. However, let’s not lose sight of some basic fundamentals.
“We will grow digitally, (but also) beef up human resources because people-to-people connections isn’t going away,” says Blaha.
Good advice that can apply to any organization.
National Runaway Safeline – http://www.1800RUNAWAY.org
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