Are You Leveraging That Book and Its Message?

How the author of Tide Turners is launching into a Kids Summer Sizzler Program

That book is out or almost out. My question now is what else are you doing to amplify your message, generate leads to your coaching or consulting business, or drive more sales of your book?

Here’s an example of how Cardiff D. Hall, author of Tide Turners, is doing just that. He’s launching a free Kids Summer Sizzler program to help teach kids about entrepreneurship. The program is set up so parents go through the program with their child.

How is he doing this? Check out the following post by Cardiff and then ask yourself, “What can I do to amplify my book and business?”

Are Other Writers Competition?

By: Jennifer Harshman, guest blogger

“Are other writers competition for me?” Some heated debates can arise when it comes to this question. Authors and other writers need to connect with other people, just like anyone else does. Before they connect with others in their field, though, they want to know if their peers are to be treated as friends or enemies.

Are other authors competition?

Some say there’s only so much to go around. People tend to split into two camps on this. One school of thought thinks that yes, indeed, other writers are the competition, that they are to be avoided and mistrusted. Guard your ideas, especially from other authors and from editors who might steal your ideas and your sales. Other writers are the enemy, this camp says.

It’s The Media’s Job To Tell The Story

I had the privilege of working with a gifted writer and strategist named Steve earlier in my career. He was a former reporter at the Chicago Tribune who was cut from that old-school cloth.

Steve always said what was on his mind, which most clients appreciated. But there were times when a few feathers got ruffled. Steve felt he always spoke the truth so it wasn’t his problem that some got bent out of shape.

Nonprofit Leaders: Do you have a desire to change your outcome?

Six years ago I was stuck. I lacked the clarity and direction on where my business or career were going. I was frustrated.

I was busy working on the work, but I wasn’t working on myself or my business. Overwhelmed and stressed, I needed help.

I signed on with a coach. He pushed. Made me feel uncomfortable. Held me accountable.

Today, I have a clear path on where my business and career are going. It’s very different from where it was six years ago and my vision for my career is much more exciting. Helping people share their meaningful work in a meaningful way is the mantra I now live by.

It has taken (and still does) a lot of work, discipline, and a desire to change. Key phrase: A desire to change.

#47: An Effective Fundraising Strategy Starts With These 7 Steps [Podcast]

Joel Kessel Interviews Mary Valloni on "Conversations on Communications"


The one word that strikes a definite chord with any nonprofit organization.


The one word that is commonly uttered when said nonprofit discusses its fundraising.

Fundraising does not have to be frustrating as we learn on this episode of Conversations on Communications.

Before ever making the ask, there’s a lot of planning and preparation that needs to occur to increase your success rate.

Take it from a pro.

#46: The Importance of Internal Communications in an Organization [Podcast]

Joel Kessel Interviews Lee Caraher on "Conversations on Communications"

importance of internal communications

I don’t have to mention any names, but in the last several weeks we’ve seen organizations commit gaffes that blew up to become “PR nightmares.” Often, these are symptoms of a business that is out of alignment.

When a group of people move as a unit to reach a business goal,  we only see the surface and the end product. What we don’t see is the hard work and level of communication that goes on behind the scenes.

But good internal communication doesn’t just happen. It needs continual work that is intentional.

Be Part Of The Conversation

What’s trending? Being talked about a lot on social media and in traditional media? Do you have an opinion or something to say?

Know what’s going on in your industry. Follow the relevant reporters on Twitter, and put into place whatever monitoring system you use to follow and understand what’s happening in your world.