#39: Preparing For An Effective Book Marketing Campaign [Podcast]

Joel Kessel Interviews James Woosley on "Conversations on Communications"

Part two of my conversation with James Woosley of Free Agent Press turns to effective book marketing strategies and tactics.

A key theme is this: Don’t wait for our book to be printed and done before thinking about marketing and promotions.

“You’ve crossed the finished line and all of the sudden you realize you were only at mile marker one of a marathon,” says Woosley. This is a realistic expectation. The work has just begun.

#38: How To Work With Editors To Create Your Book [Podcast]

Joel Kessel Interviews James Woosley on "Conversations on Communications"

This is episode one of a two-part series

It takes a unique passion to set out and help nearly 100 books get published in one year.

That passion is deeply embedded in James Woosley of Free Agent Press who did just that in 2016.

I’ve had the pleasure of getting to know James through many phone calls over the last year and a half and I thought it was about time I recorded one of our conversations.

#37: How to Live an Intentional Life and Create a Haven of Peace [Podcast]

Author, Joanne Miller, talks about her latest book with Joel, Creating a Haven of Peace

Choices matter.

According to a recent article in the Harvard Gazette, “Decoding Keys to a Healthy Life,” the lifestyle choices people make in midlife are a more important predictor of how long you live.

I can tell you this, after listening to my conversation with Author Joanne Miller, she’s going to be living a very long life, spreading her message of intentional living.

Joanne is an accomplished artist, speaker, blogger and author of five children’s books, co-author of Be Your Finest Art, and author of her latest book, Creating a Haven of Peace.

#36: How to Improve the Writing, Publishing, & Marketing of your Book [Podcast]

Joel Kessel Interviews Tom Corson-Knowles on "Conversations on Communications"

Are you writing or thinking about writing a book?

Here’s a great tip to help you get started, which is provided by my guest on episode 36 of Conversations on Communications, Tom Corson-Knowles.

Start by going to Amazon.com and search the book topic you’re interested in writing about. Look at the reviews readers have provided. What’s missing? What do the reviewers say they want? What are they frustrated about?

Is there anything you find that can give you more direction on how to fill the gaps in the market and make your book or a chapter of your book different, better, more valuable?

A few other topics and tips we discuss:

#035: Becoming “Unhackable” [Podcast]

Part Two of Joel Kessel’s interview with Kary Oberbrunner, author of Elixir Project and Elixir Project Experience

(This part two of a two-part series)

It turns out I’ve been getting hacked for years and didn’t even know it. Not my computer or bank account, but me…my ideas, mind, time. Frustrating.

Did you know that according to the research firm, Dscout, on average people touch their phones 2,617 times a day? This guy, Kary Oberbrunner, has figured out a way to become unhackable. Yes, unhackable.

I continue my conversation with Kary, author of Elixir Project, about giving, trust, growth and transformation, and becoming unhackable.

Listen close as Kary helps us get “unhacked” and get super focused on connecting, engaging and adding value to those who need to hear us and our message.

Resources mentioned during the show:

Elixir Project Experience

30 Days to a Bigger Stage

Taking in an Information Diet



#034: Everything can be Hacked, Even the Truth [Podcast]

Joel Kessel Interviews Kary Oberbrunner about his first fiction book, Elixir Project, on "Conversations on Communications"

(This part one of a two-part series)

Kary Oberbrunner has helped nearly 300 authors get published through his Author Academy Elite program. He’s helped thousands of others throughout the world clarify who they are, why they’re here, and where they’re going so they can become a Soul on Fire, experience unhackability and share their message with the world.

Elixir Project, Kary’s first foray into fiction, is a near-future fiction thriller. Some readers interpret Elixir Project as a modern day metaphor for where the world is headed. The book reveals how most of us are in danger of being hacked personally and professionally.

I talk with this this six-time author of nonfiction about why fiction this time around, the challenges that came with writing it, dealing with the naysayers, how we’re being hacked, and much more.

Enjoy this “unhacked” episode of Conversations on Communications.

Resources mentioned (some of these are affiliate links):

Elixir Project

Author Academy Elite

Igniting Souls Conference

30 Days to a Bigger Stage

Getting Publicity for Your Book webinar