A MESSAGE FROM Joel Kessel
Thank you for visiting. I appreciate your interest in learning more about how I’m helping authors and entrepreneurs get publicity and more awareness about their books and work.
I’ve been working with you and your media colleagues for nearly 25 years and one thing I’ve learned throughout is this: Be helpful.
This kit is a way to be helpful to you. I want you to understand the work I do, but more importantly, why I do it, who I help, what their challenges and frustrations are and how your readers, listeners or viewers can benefit from my experience and perspective.
Feel free to contact me for more information or to set up an interview.
(614) 467-9083 (office)
(773) 209-6125 (mobile)
ABOUT Joel Kessel
Joel Kessel is a communications advisor with a specialization in working with media. He helps organizations and those who have something to say—nonprofit organizations, authors, speakers, thought leaders—gain clarity and confidence on how to strategically and authentically communicate and deliver their message through the media—reporters, podcasters, bloggers, influencers—so they can have a larger impact on the people they serve.
He provides thoughts and insights on communications and communication strategy through his blog site at www.JoelKessel.com. He also hosts a weekly podcast called Conversations on Conversations where listeners gain insights and thoughts on how they can strategically and authentically communicate and deliver their message and story with clarity and confidence.
Joel began his career in Chicago nearly 25 years ago working for a number of public relations and communications agencies before going off on his own in 2000.
Throughout his career, Joel has developed a specialization in PR strategy and media relations, which has garnered attention for his clients in numerous publications and outlets from USA Today, New York Times and the Associated Press, to the CBS Evening News, NBC Nightly News and numerous local and trade outlets, among others.
He has worked with organizations of all sizes—start-ups to nonprofits to national brands—developing and executing an array of strategic communications programs. Current and past clients and accounts Joel has worked on include the National Runaway Safeline, Ronald McDonald House Charities, Weber Grills, and Master Lock.
Where you can find Joel:
- on LinkedIn (https://www.linkedin.com/in/joelkessel)
- Twitter (@joelkessel)
- The number of authors who are opting to self-publish continues to rise, with a growth rate of 21 percent between 2014 and 2015 for print and Ebooks combined. ISBN registrations for self-published titles have grown more than 375 percent since 2010, climbing from 152,978 ISBNs to 727,125 ISBNs. (ProQuest; Bowker. http://www.bowker.com/news/2016/Report-from-Bowker-Shows-Continuing-Growth-in-Self-Publishing.html)
- In a Google search of the phrase, I wrote a book now what do I do? more than 36.6 million results showed up. (Pulled online July 21, 2017)
- Authors experience anxiety when it comes to getting publicity for their book. In two posts in two private Facebook groups for authors, the question was posed: “What one word comes to mind when it comes to getting publicity for your book?” The responses included: Trepidation, Yikes, Oy vey, Clueless, Confusion, Uncomfortable. (Questions asked in fall 2016)
Here are some of the topics we can focus on during an interview:
- The top five steps an author, organization or entrepreneur can take to ensure they have success when working with the media. What are they and how can they implement them?
- The importance of position and having a clear message (doing the behind the scenes heavy lifting) before reaching out to media.
- Understanding how to build genuine relations and how media can play a role in an organization’s awareness efforts. It’s media “relations” for a reason.
- How best to be prepared and the tools to help an author, organization or entrepreneur gain the confidence and direction to be a helpful resource to media.
- Why many reporters aren’t too warm about PR folks. Let’s talk about your pet peeves. The same ones I teach and explain to my clients. It’s about being helpful, doing your homework, and making it about the media outlet’s audience.
I’m not married to only these topics. Let’s talk about other topics and how I can add value to you, and your readers, listeners and viewers.
SAMPLE INTERVIEW QUESTIONS
- Why do you do what you do?
- Why the focus on authors and entrepreneurs?
- What are some common mistakes people make when it comes to working with media and getting media coverage?
- As a PR and communications professional, what marketing and PR mistakes do you most commonly see authors and entrepreneurs make?
- What is one concrete tactic an author or entrepreneur can use to be sure their message is memorable and authentic?
- How do you help authors and entrepreneurs get publicity and raise awareness about their book, message, business?
- What are some of the benefits of getting publicity?
- What are some ways to leverage those free media placements?
- Where can our (readers, listeners, viewers) go to learn more about you and your work?