Terry posted how frustrated he was with having to do the marketing. Joan soon commented in agreement, sharing her version of being frustrated.
Both felt overwhelmed.
I’ve been having more and more conversations with authors, entrepreneurs and small business owners about how for their book and business. Keep in mind, the marketing communications is a small part of their responsibilities, albeit an important one.
According to Internet Live Stats, there are about 6,000 tweets sent on Twitter every second. And according to Hosting Facts, 2.7 million blog posts are published every day.
I could go on, but you get the point.
With all of this information—most of it noise—I think it’s easy to feel like we have to keep up. As a result, the anxiety and stress comes with it.
It doesn’t have to be this way. We do have a choice. It must be intentional.
It starts with having clarity on what you want and continues with what I believe is the most important factor in this equation.
Yes, it’s about you. And I’m right there with you. I struggle with the clarity at times. Have anxiety over my “todo” list. And get angry because of it all.
I’ve come to realize this (and this is no secret).
We have to value ourselves first.
Value our self. Be abundantly full. Take care of our self.
How do we do this?
Ten years ago, Ariana Huffington collapsed at work from sheer exhaustion. She wasn’t getting enough sleep. Later she asked herself, “Is this the price for being successful?”
In 2011, AOL acquired The Huffington Post for $315 million. And in 2016 Huffington left the organization to spend more time with Thrive Global, a start-up that focuses on health and wellness.
One of her main messages in all of this is, get more sleep. Research shows that with seven to nine hours of sleep per night you’re going to feel much better, do much better, and be much better.
Just say NO
Saying no to certain things is a result of having clarity on your vision. What is it you want? Where do you want to go? How do you want to work? Having clear answers to these questions will help you say no quicker and with more confidence. And get you closer to what you desire.
Stop multitasking (it’s not a badge of honor)
This is a hard one for me. But part of handling that multitasking is putting certain routines in place and having a structure to follow. For example, on days when I’m at my desk I break my days out in 45-minute increments. I use Focus@Will to help me stay focused.
When I have a specific task that I want to accomplish, I set the music to play for 45 minutes. At the end of that time I take a break and either continue with the task for another 45 minutes or move on to another task.
Easier said than done
Some other things I do (and still need discipline to do at times) is journaling, meditating, and exercising. There’s no downside to these things. When I journal it’s typically about the future, ideation, and how I can get there. I use Headspace when I meditate, and I exercise about three to four times a week. These activities help clear my mind and help set the tone for the day.
We’re in an age of information overload and wanting it yesterday mentalities. Here’s the bottom line: Value yourself, take care of yourself, and I’m convinced it will impact how you handle certain situations, make certain decisions, and how you handle those times when it just feels overwhelming. It’s helping me.
How are you handling the overwhelm, stress and anxiety?