They Are Waiting For You, Your Expertise, Your Perspective

I’d like to share a story about a call I recently had with a coaching client.

We were discussing the competitive analysis process he is going through for a new business idea. He mentioned that he had come across several other organizations doing similar work to what he has in mind.

I asked him how that made him feel.

“I’m bummed.”

I immediately responded with, “Don’t feel bummed. You’re looking at it the wrong way!”

I proceeded to explain my thoughts on why this is a good thing.

It’s validation

At the end of the day there’s a lot of other people doing what you are doing. Heck, there’s a lot of people doing what I am doing.

Think about how many doctors are out there. Dentists, accountants, lawyers. A ton of them. What you have, what you do, and why you do it is validated.

They’re hiring you

People who hire you are hiring you. If you’re an author who also does coaching, speaking and consulting. They are hiring you.

I would argue that people don’t hire you because of what you do because they know there are a lot of other people doing what you’re doing.

Ultimately, they are buying a relationship with you that is built on knowing, liking and trusting you. They are buying your years of experience and the perspectives you bring to the table. And if I may give a shout out to Simon Sinek, they buy why you do what you do.

I then repeated the question to my client, “How does that make you feel?”

His response is why I do what I do. Meaningful work in a meaningful way.

As you think about what you’re doing whether you’re a nonprofit, author, speaker or entrepreneur, don’t get bummed out because there’s a bunch of other people out there doing the same thing.

There’s only one you. And there are a lot of people waiting to work with you.


Joel Kessel is a communications advisor, speaker and consultant. He helps organizations and those who have something to say—nonprofit organizations, authors, speakers, entrepreneurs—gain clarity and confidence on how to strategically and authentically communicate and deliver their message so they can have a larger impact on the people they serve. Read more from Joel’s blog at